The streets of Milan were in chaos on the morning of October 1st when a submarine supposedly crashed into a Smart Car. To add to already shocking scene a team of actors made the whole thing come alive, really grabbing the attention of the public.
Here is one of the best pieces of stunt advertisements I have seen in a while and I'm particularly surprised as it is an advertisement for a insurance company. Insurance companies are infamous for their extremely average advertisements; with such a lack of competition, this company is sure to have a massive increase in customers.
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