Cadbury have a great new campaign going feature actual bars of gold. Customers have been unwrapping their Cadbury 'chocolate bars' to find that they have actually bought a bar of gold, very similar to Willy Wonka and his golden tickets. Not only can you unwrap a bar of gold, Cadbury have also hidden other treats and prizes in their chocolate bars such as golden cinema tickets.
This is a great and fun way to get customers excited about Cadbury's chocolate, especially the campaign will bring certain customers a great feeling of nostalgia.
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