Vogue has taken a completely different approach in their latest photo shoot; completely shot using only the very popular Instagram app. I personal think these images look great, however using such a low quality application such as Instagram kind of defeats the purpose of Vogue, as it is supposed to be very high end with clean crisp photography.
Vogue has definitely brought quite a bit of attention themselves with this photo shoot and has now made their audiences feel as though they can relate to them as a brand because they have chosen to use an application that is available to anyone with an iPhone or iPad.
Im still not sure this was the best direction for Vogue to go in, however they have brought attention to themselves either way.
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