Sunday, 10 November 2013

The first time you'll actually watch the whole flight safety video

Virgin Airlines have just changed the game when it comes to flight safety videos, For the first time in my life I have actually been entertained and wanted to watch a flight safety video. Even the whole musical approach isn't for everyone, I think most people will definitely enjoy this, It also gives a more light-hearted approach to flying for those who are afraid to fly.

connectv

With the massive success of the new application Vine, which allows users to watch and make their own 6 second videos. ConnecTV is trying to become the Vine for TV's best moments. I personally this watching TV with the world has become a bit part of western culture, especially with the use of twitter, whenever the most popular TV shows and events are shown on TV the whole country seems to be watching and commenting as they watch on Twitter. With this new App viewers can now share clips of the TV they are already commenting about, making the experience even better.
 
People on Vine are constantly recording clips off of their television screens, which can be quite a task with all the rewinding, trying to get the timing right, this App is just going to make life a lot easier for those people. Users are able to go on to this App, find the clips they just watched on television and edit it down to a short clip. I also think this will change the way people watch TV.
 


The shelves have eyes

You could now be allowing your local supermarket to study your shopping habits while also allowing them to know your gender and age. Big Supermarkets are now using Microsoft Kinect to record your gender and age and they proceed to record your shopping habits.

This is very similar to when Ogilvy Hellman's teamed up in Brazil to print out recipes based on the rest of the items on the receipt whenever someone picked up Hellman's mayonnaise.


This is definitely something that is going to change the future of grocery shopping and supermarkets, however I'm still not sure if this will benefit everyone or just make grocery shopping really annoying.

remote control tourist

How great would it be to be able to have a in-depth preview of your holiday destination, almost like your very own simulation. Well a remote control tourist gets pretty damn close. Tourists now have the option of experiencing Melbourne as is they were a tourist themselves before they even get on the flight. This project involves two people would are taking requests (via Twitter, Facebook and remotecontroltourist.com) from people all over the world to visit different parts of the city; their adventures are recorded and streamed live using helmet mounted cameras. Fans have also requested random acts of kindness such as giving strangers hugs and flowers.

This is probably the best way for a country or city to advertise itself, without letting people see too much, this project is allowing people to discover Melbourne from the comfort of their homes. I'm sure this project has sparked a lot of interest in the minds of anyone interested in going to Melbourne as well as people who have never even considered it. This will definitely be a massive trend in the near future.

Would you turn a blind eye?

Definitely in my top 10 adverts is the 'Blind eye' advertisement released to support women's aid and stop female abuse. The advert is unlike anything I've watched before, it is a 3D advert that has two completely different stories showing at the same time. Because not everyone has a 3D TV yet, this advert is only shown before 3D cinema movies. The Advert basically instructs you to watch the advert with one eye closed, switching eyes as throughout the advert to see both sides of the story, giving the audience the option to turn a blind eye.

I think the whole concept behind this advert is brilliant, it really gets the viewer thinking about whether they would turn a blind eye if they saw a woman being abused, personally it really got me thinking and genuinely wanting to make a difference.

no woman no drive

This YouTube parody 'No woman, No drive' by Saudi comedian Alaa Wardi has gone viral, not only in Saudi Arabia but all over the world. Alaa Wardi has created his own version of 'No woman, No cry', originally by Bob Marley, mocking the law against women being able to drive in Saudi Arabia.
Even though this is no specific law against women driving in Saudi Arabia, women are still refused a license. On the 26th of October a group of Saudi females got together and held a protest again the ban on women drivers.
 
I think this viral video is a great way to get people's attention, especially young people as they are the ones who are most likely to stand up and make a difference, young people are also the future leaders. The video also educates people around the world of the Saudi culture, young as well as old. I think viral videos such as this one are the best way to get people's attention and will be used more and more in the future.